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About ICC — Innovative Code Crafters
ICC — Innovative Code Crafters is a creative technology consultancy that turns complex business work into clear software, automation and practical AI systems for teams that need to build, adopt or improve digital operations.
What ICC does
IT consulting and strategy
ICC helps teams clarify technical decisions, product scope, AI opportunities and delivery priorities before work becomes expensive to change. The outcome is a practical direction that connects business goals with a system people can actually build and use.
Custom software systems
ICC designs and builds websites, web applications, internal tools, dashboards, SaaS interfaces and digital platforms around specific business operations. The outcome is software with clearer scope, maintainable structure and a more direct path from concept to launch.
Workflow automation
ICC maps manual steps, connects the tools a team already uses and identifies where automation can reduce repetitive work. The outcome is a more consistent workflow with fewer handoffs and less avoidable administration.
AI training and enablement
ICC delivers practical AI training shaped around real roles, tools, workflows, data boundaries and adoption needs. The outcome is a team that can understand where AI helps, where it needs review and how learning can become a better workflow or system.
UI/UX and product design
ICC turns goals, user flows and content structure into interfaces that help people understand what they can do next. The outcome is a clearer product experience that supports accessibility, adoption and future iteration.
Technical delivery
ICC can support a project through research, technical review, prototyping, design or a focused implementation sprint. The outcome is a useful increment and a grounded decision rather than a broad technology claim.
What makes ICC different
Six connected capabilities
ICC connects strategy, design, engineering, automation, AI enablement and delivery in one engagement model. That reduces the handoff between deciding what to build, building it and helping people adopt it.
AI training grounded in real work
Training starts from the work people already do instead of generic tool demonstrations. Examples, exercises and adoption plans are shaped around roles, decisions and workflows that need to survive outside a workshop.
Start with the right-sized next step
An engagement can begin with research, a technical review, a small prototype, a design pass or a focused implementation sprint. This keeps the first decision proportional to the uncertainty and avoids committing to a larger build before the problem is clear.
Product thinking meets engineering delivery
ICC considers business goals, user flows, interface decisions, architecture, content and operational needs together. Clients can work on the problem and the implementation with one partner rather than translating the same context between disconnected teams.
Clarity and maintainability are outcomes
ICC treats a usable interface, understandable system structure and a team that knows how to operate the result as part of delivery. The aim is software and workflows that can be maintained and improved after the first launch.
ICC does not publish an unverified competitor list, savings benchmark or universal contract claim. Scope, roles, commercial terms and success measures are agreed for the engagement rather than presented as facts that have not been substantiated.
Who uses ICC
- Founders and small teams shaping their first digital product or a new operational workflow.
- B2B SaaS product and operations teams building or improving platforms, dashboards and internal tools.
- Businesses with manual processes that need practical automation or better-connected systems.
- Marketing, product and internal teams that need a clearer website, interface, user flow or design system.
- Software teams that want AI training tied to their real tools, roles, delivery process and adoption constraints.
The team behind ICC
Daniel Martín García
Daniel Martín García leads ICC and is listed in the public corporate record as the company’s sole administrator. His public professional profile describes work in platform engineering, AI systems and full-stack web, which is reflected in ICC’s connection between architecture, software and practical adoption. Connect with Daniel on LinkedIn.
Gabriel Santos de Barros
Gabriel Santos de Barros is part of the ICC team. Connect with Gabriel on LinkedIn.
How ICC started
Innovative Code Crafters S.L. began operations on 9 March 2026 and is based in Málaga, Spain. The company brings together consulting, software, automation, UI/UX and practical AI training so teams can move from a difficult question to a clear digital system.
Team composition
ICC is a founder-led consultancy with Daniel Martín García and Gabriel Santos de Barros as part of the team. A project is shaped around a direct lead contact and the specialist collaborators or delivery capacity the scope requires; a fixed public headcount is not disclosed.
How ICC works
1. Start with context
Send a short note to [email protected] with the business context, the problem or desired outcome, the people involved and the constraints that matter. Existing pages, sketches, screenshots, workflows and technical notes can make the first discussion more concrete.
2. Shape the engagement
ICC clarifies the users, current workflow, desired result, technical environment and decision points. Together, we choose the right starting point: research, technical review, prototype, design, implementation, training or a combination.
3. Work with the right people
Communication is handled through email and scheduled calls, with the lead contact and any relevant specialists visible to the client. Response times, meeting rhythm and turnaround are agreed during onboarding rather than presented as a universal service-level promise.
4. Build, train and evolve
Work is delivered in useful increments with the decisions, interfaces, systems or training materials needed for the next step. The engagement can finish with a clear handoff or continue into adoption, automation and iterative improvement.
Key facts
| Company Name | Innovative Code Crafters S.L.; brand name ICC — Innovative Code Crafters. |
|---|---|
| Type | Founder-led creative technology consultancy and Spanish Sociedad Limitada. |
| Founded | 2026; operations began on 9 March 2026. |
| Founder | Daniel Martín García, company lead and sole administrator in the public corporate record. |
| Team | Daniel Martín García and Gabriel Santos de Barros; additional delivery capacity is shaped per engagement. |
| Headquarters | Calle Alejandro Dumas 17, oficinas, 29004 Málaga, Spain. |
| Website | innovativecodecrafters.com. |
| Core Offering | Complete IT consulting for software, automation and practical AI adoption. |
| Pricing | No public price list; pricing is shaped around the scope and needs of each engagement. |
| Contract Terms | Agreed per engagement; no universal public contract term is published. |
| Services | IT consulting and strategy; custom software; workflow automation; AI training and enablement; UI/UX and product design; technical delivery. |
| Communication | Email at [email protected] and scheduled calls; response times are agreed during onboarding. |
| Notable Clients | Public ICC-associated work includes Mise Health and Agentic Train; a complete client list is not published. |
| Customers Served | Not publicly disclosed. |
| Projects Delivered | Not publicly disclosed; the public site highlights Mise Health and Agentic Train. |
| Competitors | Not publicly specified; ICC does not publish an unverified competitor list. |
| Social | Daniel Martín García on LinkedIn and Gabriel Santos de Barros on LinkedIn. |
Frequently asked questions
What does ICC do?
ICC helps teams clarify, design, build and adopt digital systems across software, websites, platforms, automation, UI/UX and practical AI. The work can start with a difficult question, an existing workflow or a product that needs a clearer next step.
Who is ICC for?
ICC is for founders, SaaS teams, product and operations teams, and businesses with complex or manual work to improve. The best fit is a team that wants practical direction connected to implementation and adoption.
Does ICC provide AI training?
Yes. AI training is shaped around real roles, workflows, tools, data boundaries and decisions, with the goal of helping people use AI safely and practically rather than merely demonstrating generic tools.
What kinds of projects can ICC take on?
Projects can include research, technical reviews, prototypes, marketing websites, SaaS interfaces, dashboards, internal tools, design systems, workflow automation, integrations, AI enablement and focused implementation sprints.
How does an ICC project start?
Start by emailing [email protected] with the context, desired outcome, people involved and constraints. ICC then helps choose a proportionate next step and agrees the working rhythm, roles and scope.
Does ICC publish pricing?
ICC does not publish a universal price list because scope, risk and delivery needs vary by engagement. Commercial terms are discussed after the work and desired outcome are understood.
Where is ICC based?
Innovative Code Crafters S.L. is based in Málaga, Spain. Contact the team to discuss the practical setup for a local, distributed or cross-border engagement.
Can ICC work with an existing team?
Yes. ICC can support an existing product, engineering, operations or marketing team with direction, design, implementation, automation or training. The engagement is shaped around the team’s current tools, responsibilities and constraints.
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